Mother-Daughter Fitness Bonding

I came to know Amy and AVC Elite Training for the main purpose of trying to find a trainer for my 15 year old daughter. I searched the internet and came across the Newton website and after clicking a few things on their page I found AVC Elite Training and Amy.

Initially, my main goal was to find someone who knew the sport of running. My daughter had done a season of Cross Country at her high school and struggled the entire season.  I was heartbroken watching her come in dead last at every meet.

Mesa Arizona Cross Country RunningFrom my perspective, I would watch her run and I just knew her form was not correct. After her season of Cross Country, I was astonished when she told me that she was planning to do Cross Country again in her sophomore year.  I knew then that I needed to find someone to train her and set her up for success in running.

At our first assessment with Amy, she ran with my daughter Katy and took some pictures of her running. She assessed that Katy was in fact not running correctly and that she was heel striking along with some other imperfections in her running form. Amy encouraged Katy in helping her make some corrections while running and practicing her form.

Amy then told us about her Group Training program she facilitates. At that time I only had thought that Katy would join her program, but then Amy looked at me and said, “YOU should do it too Kelli! It’ll be fun! You and Katy can do it together!” I decided to jump on board and I have been so happy since!

At that initial running assessment with my daughter Katy, Amy also introduced us to Newton’s. I purchased a pair for my daughter and they too have made a tremendous difference in her running. She has made great improvements with these changes from her running form, to her footwear, to the training.

Agility Drills BootcampNow I am in my 3rd training Program with AVC Elite Training. The training is rigorous and challenging. I am completely drained when the workout is finished, but at the same time I feel such a sense of accomplishment as I drive away after each training session!

What I have noticed about Amy is that she truly and genuinely cares for people. That’s not a character you find in a lot of people. She is fun and encouraging and I think she enjoys “kicking our butts” in workouts.

I am forever grateful to have found Amy and am so thankful for all she has done to help my daughter…and getting me in shape too!

~Kelli

Fitness can be a family bond with enduring rewards. AVC Elite Training has mothers and daughter duos like Kelli & Katy, in-laws, siblings and many husbands and wives who train together. Come explore for yourself how the family that trains together, stays fit together!

Natural Running + Perseverence = A New PR

Let me just start off with this. I am not a “sporty” person. I was never that girl who made all the goals while playing soccer in PE class. I didn’t run around with the boys playing football at recess as I much rather preferred to sit on my trusty bench under a giant, shady tree and read a book. So, as you can imagine, my family was quite surprised when I decided to join my high school cross country team at the beginning of my freshman year. I had no clue what I was getting myself into.

For the entire season, I was always in the back…. always! Every single meet, I was that girl – the one that everyone claps for at the end because even if she got a terrible time, at least she tried.

To be honest, I wasn’t all that ashamed of it because at every meet, my time improved. I was getting faster even though I had to walk a lot. My endurance level was not strong enough yet to last 3.1 miles. At the time, I didn’t know it was due to my lack of muscular endurance and my improper running form.

Natural Running for Cross CountryAs the cross country season neared its end, I was finally able to start keeping up with some of the girls on my team. I remember our last week of practices, and how my coach kept telling me that I had improved a lot since the beginning. I wasn’t where I wanted to be, but I was still improving.

And then the season ended… right as I started to feel like I might be getting good at the sport. So as a result of this, I made it my personal goal to continue to do cross country throughout all 4 years of high school.

Time went on, and as spring rolled around and I decided that I should start training. My mom and I had tried some cross-fit places, but none of them worked for us. Then my mom stumbled upon Amy’s website of AVC Elite Training, and we decided to check out her programs. The first thing she did was schedule an appointment with Amy to examine my running form.

I knew that I was doing something wrong. I had gotten some minor injuries during the XC season, and didn’t want to be injured again due to improper running form. We met with Amy and she had me run around the block a little. She immediately knew what I had to fix. She even told me how to correct my running form and gave me exercises to help improve and perfect it.

2014 Newtons with 5 LugsAmy also ordered me some Newton running shoes. I LOVE them! I still wear them on every run as I feel they are a game changer. Anyway, since that day that I met with Amy every time I would go out for a run, I kept in mind her tips and could feel the difference. I didn’t tire as easily, I could go without stopping for a longer time, and I wasn’t getting hurt.

Around the beginning of summer, my mom and I decided to join Amy’s Group Training Program. I wanted to start getting in shape for the season. I had never experienced a workout like this! Seriously, it was intense.

Functional Fitness Small GroupMy mom and I joined in the middle of the program and all the people there were so strong and had crazy endurance. My mom and I were practically DYING during the sessions, but we kept with it and became stronger each time we trained. Amy got us hooked on FLUID, which helped a lot as we didn’t realize how dehydrated we were and the difference between feeling hydrated and how it helps in our training.

We continued to improve and were eventually able to keep up with the others. I was able to improve my strength and endurance from these work-outs in every way.

At the beginning of August this year, my second season of cross-country began. I am a sophomore currently and I knew that this season would have just as many mountains to climb (both literally and figuratively) as last season.

I still hadn’t perfected my running form as of yet, but was constantly working on it and thinking about trying to improve. I began the season confidently. I went to all the practices and gave it my all.

I was actually able to complete 4 miles without stopping. I was ecstatic! That morning after practice, I was texting my mom practically all day just saying how I was so proud of myself!

Then, first meet rolled around.  I don’t know if I was just really nervous or didn’t drink enough water because I did terrible and felt terrible. I don’t even remember my time, I completely erased it from my memory. It was like 40 something. I had never gone that slow before. I had to stop a couple times which I hadn’t done once during practice.

So… we called up good ol’ Amy who looked at my running form and again was able to point out some things. This time, it was extremely difficult for me to make the changes she suggested in my form. I was so sore from working out muscles I didn’t even know existed. But, as we cross country people are best at… I persevered.

My next meet, which Amy was able to attend, was still in the 40’s (like 40:05 or something like that). It was a better time than my first meet, but still, not at all where I wanted to be at this point, I was getting frustrated. I didn’t understand why I wasn’t improving.

The next week at practice, I made it a goal to keep up with one of the girls on my team. I liked her pace, so I decided to make it my pace (which was way faster than my personal pace, might I add). I was able to keep up with her with the consequence of being totally dead after practice. I think I fell asleep in my chemistry class every day that week, but that’s beside the point.

I decided that I was done with being slow. I was literally mad at the fact that I was always in the back. Amy said that there were a lot of gals that I could certainly run equally as fast as if not faster.

Natural Running PRAll I remember thinking before the race was…”What the heck? What’s the worst that could happen?” When the shot was fired, I ran faster than I ever have. I ran like there was a hot boy in front of me and a creepy guy behind me. I remember thinking, Come on, is that all you got? And I kept in mind all of Amy’s tips about my knees, picking up my feet and all the other tips she provided.

I got a 33:11 at that meet. I improved by 7 minutes in one week!

And all the sudden I discovered a strength and endurance inside me that I didn’t even know existed. My meet after that, I got a 33:01…AND..I wasn’t last! My last meet was just a couple days ago. I ran a 31.

Arizona Natural Running CoachI still cannot believe how much I have improved, and I owe much of it to Amy. She has helped me so much. I cannot even begin to express my gratitude. Her theories and tips work! Like most times with trainers, they tell you things and you’re like YEAH THERE’S NO WAY THAT’S HAPPENING, but she is just amazing with athletes and her knowledge with running is incredible. I am so blessed to have had her help me, it has been immensely beneficial.

Now that I know how to run correctly, have my strength and endurance levels up, and am confident in myself, I can say that I am excited for the next season. I’m going to stick with this thing; turn my weaknesses into strengths.

So let me just end with this. I am a runner. I run. I’m slower than a herd of turtles stampeding through peanut butter, but, I run.

And it can only get better from here. Wish me luck.

~Katy

Looking for a running PR? Meet Mesa Newton Running Coach Amy and get an run analysis and footstrike assessment to discuss your route to natural running success.

Why & How to Stop Heel Striking When You Run

Whether you’re fairly new in taking on the sport of running or a seasoned runner who has been running for many years, chances are you have experienced or will experience some sort of overuse injury. It’s an ongoing story as research shows that about 50% of runners are injured every year.

Heel Strike RunningRunning injuries can occur for different reasons from rotational forces and/or impact, friction, propulsive forces or all of the above.

One of the major causes in experiencing injuries as a runner is due to improper gait and running form. The primary culprit – heel striking.

The Top Five Injuries in Heel Strike Runners

1.  Plantar Fascitis

Painful condition in the arch tendon where it becomes inflamed. Excessive heel striking and impact along with friction of “starting and stopping” leads to straining this arch tendon and actually weakening the strength of the foot.

2.  Patellofemoral Syndrome (aka: Runner’s Knee)

This pain occurs when the patella does not track or move correctly when the knee is straightened or bent.  This can lead to the damaging of surrounding cartilage and tissue underneath the patella where it can be very painful.  Runner’s knee occurs due to heavy impact while running (again heel striking).

3.  Hip and Low Back Pain

Running inefficiently can place strain on the low back and hips. Heel striking can cause a reaction moving up through the kinetic chain in creating huge forces and impact from the joints, muscles, tissues, tendons of the knee, hips and low back.

4.  Calf and Achilles Strains

Pulling or straining a calf muscle and/or the achilles are caused by pushing off  hard every time a stride is taken. These injuries can also be acute if not properly warmed up or using excessive force early in a run. Calf and/or achilles strains and pulls can occur due to fatigued, overworked or over-trained legs.

5. IT Band Syndrome (Iliotibial Band Syndrome)

The IT Band is a very thick and fibrous tissue that attaches to the muscle at the top of the hip and runs down the outside of the thigh connecting to the tibia bone. This can be an extremely painful condition. In essence, the IT band becomes tight due to rotational forces from heel striking with the foot and knee tracking inward instead of straight on.

The Top Four Ways to Prevent Heel Striking Running Injuries

1.  Adopt a Natural Running Gait

The goal is to eliminate the heel strike completely by hitting mid foot with each stride while allowing the heel to settle.

2.  Wear Proper Footwear

low profile running shoeWearing a running shoe with a high heel which creates a high ramp angle sets your body up for disaster. Your body is already thrown out of balance placed into a tilted position with your hips being thrown forward and your back being arched before you even head out the door. Your body will compensate with each step you take in trying to get balanced. In addition, wearing a running shoe that is too cushy will prevent the foot from feeling the ground beneath them. Blocking the feel of the road will prevent the runner from teaching the body how to run naturally and efficiently. Hello injuries!

3.  Keep Your Feet Under Your Center of Mass

It is virtually impossible to heel strike if your feet land right below your center. The minute those feet land in front of your body, the chances of heel striking become far greater.

4.  Work with a (Natural) Running Coach

Seek assistance from a coach who is knowledgeable in helping you make a safe transition from a heel strike gait to a Natural Running gait. It is virtually impossible to drop the heel strike on your own without the help of a professional “eye.”


Running DrillsLooking to enjoy healthy running?
Get help from a Natural Running Coach who provides observations, helpful tips, practice drills and more. Amy can help make the transformation from heel striking to Natural Running less painful to keep you injury free for a lifetime as a runner.

Listen to how it has worked for other AVC Elite Runners.

 

Plyometrics: A Runner’s Best Friend

What are Plyometrics?

Running PlyometricsPlyometrics are movements that involve jumping, hopping, bounding, pitching or throwing and catching weighted objects such as medicine balls, pushing off with the arms such as hitting a push up while “getting air.”

All plyometrics involve a rapid eccentric (meaning lengthening) and concentric (meaning shortening) muscle action. This form of training when executed correctly and implemented in a carefully organized progression can enhance all sports.

Image credit: Competitor

What can plyometrics do for a runner?

  1. Plyometrics can enhance power in making a runner far stronger, while reducing the risk for injury.
  2. Plyometrics enhance mobility to joints, ligaments and tendons.
  3. Plyometrics make your running more efficient and faster, having better control while running.
  4. Pyometrics improve the spring in your running gait, allowing the body to absorb (coil) energy, and then release the energy (uncoil) with each stride taken.
  5. Plyometrics can improve upper body and core strength as well as lower body strength which give  the runner that edge by allowing the entire body to engage and share the workload.

Many runners simply run, training sport-specific while trying to achieve their results. Plyometrics introduce a challenge and training method that can only make the runner stronger, more efficient, while keeping them injury free if incorporated in a safe and organized progression.

Power up your training with plyometrics this season.  Contact Amy for a Newton Natural Running consultation in the metro Phoenix area and put plyometrics to work in your running.

Listen up Runners…You Need Cross Training

Did you know we lose strength and lean body mass at a rate much faster than any of us would like to know? And that is EVEN if you keep running. Running alone can’t stop the loss.

Running in ArizonaKicking off mile after mile isn’t enough stimulus to strengthen the body.  And a resistance or lifting program becomes even more  as the age of the runner increases.

Since running is pretty much a confined movement pattern that tends to ignore our comprehensive athletic skill development, it is important to challenge your total body as a runner.

What does this mean to you as a runner?

It means getting outside of your comfort zone and pushing the limits thru the implementation of diverse movement patterns that engage the body in ALL ways.

How can runners do this?

This is exactly how we train in small group sessions at AVC Elite Training. We continually mix things up, keeping the body challenged through the incorporation of:

  • Strength Work
  • Explosive Work
  • Core Strengthening and Control Work
  • Coordination and Agility Work
  • Balance Work
  • High Level Multi-Plane Work

Why is this important, even for an experienced runner?

Because functional, multidimensional training rewards a runner with:

  1. Decreased Injury Rates

  2. Improved Balance: After all, running is a series of single leg balances.

  3. Improved Speed and Agility: Both contribute to being a more skilled and efficient runner.

  4. Improved Jumping: Improving your spring and minimizing high loading rates that can cause stress fractures: Practice landing softly hitting those plyometrics.

  5. Improved Core Strength: Weaker Core= Weaker Runner

Runners on the Road

So even if you are not a runner or ever care to be, this form of training is beneficial for everyone to maintain a strong, healthy body and metabolism and slow down the aging process. And – above all and – MOST importantly, protecting and improving overall health!

Looking for a PR at your next race? Let Amy show you how AVC Elite Training can be the missing piece in your running training.

A Physically and Mentally Healthier Lifestyle

Approximately a year and a half ago, my sister-in-law talked me into signing up for the Wall ClimbingAVC Elite Training Natural Running Program instructed by Amy, or otherwise known as “Coach AVC.”

I opted for this program knowing that it would only require a couple of hours on my Saturday mornings. At the time, being a full-time working mother of a toddler, I treasured my weekends with my girl and didn’t want to spend a lot of time away from her so this seemed like an ideal fitness program for me.

This choice, also lead me to become a trainee with the AVC Elite Group Training Program meeting two days a week. The Small Group Training Program is so jam packed with diverse and challenging training that I knew I was maximizing my time to its fullest.

Kettlebell training Mesa AZ

I was getting great well rounded instruction along with receiving cutting edge training that has given me incredible results – all in just 2 days a week. What a perfect fit for my busy schedule and lifestyle!

This has all been a life altering decision for me. It has lead to many exciting opportunities, Arizona Tough Mudder Teama physically and mentally healthier lifestyle and the chance to form new and long-lasting friendships. In this past year and a half through Amy’s diverse and informative training classes, I have been able to complete two half marathons and complete the Tough Mudder event as a member of Team AVC Tough Mudder.

Most importantly, by example, I have taught my beautiful and spirited 4 year old daughter that girls can do anything and that an active lifestyle is one of the best ways to live a happy, healthy and fun life!

As my girl gets older, I look forward to making memories and participating in physical activities as a family. Perhaps we will create traditions that my girl will continue with her family in years to come.

Thank you for everything, Amy. My future grandchildren thank you too!

~Heather

What healthy traits do you model for your kids? Want to reinvigorate and encourage both physical and mental health in your routine? Check out upcoming AVC Elite Training small group training sessions in Mesa, Arizona starting soon.